Response Driven Marketing Tools
Take your marketing communications to the highest level of response with Catapult’s web based marketing tools.
Catapult Media takes personalized marketing communications to the highest level of response by using database driven technology to customize every marketing piece with variable text, graphics, pictures, tone, even color palate and a personalized URL (PURL).
The more personalized the communication, the more relevant your message becomes to the customer
PURL’s Can Qualify and Cultivate Data on Potential Customers
By integrating variable data printing or emails with a customized PURL , you can make your direct marketing more powerful and response-driven.. A PURL is a unique micro-site for each of your potential customers that allows you to elicit key data for follow-up sales calls and presentations as well as for developing more informed future communications.
Marketing communications embedded with Purls are a ‘soft-touch’ mechanism for prospects to check out and evaluate your offerings while imparting a wealth of information feedback to help stratify and qualify them.
Instant Metrics and Trackability
Measure response to your marketing communications immediately. PURLs increase response rates and help accumulate relevant marketing information on your prospects. They also serve to lessen the guess-work in any future mailings (Monte Carlo effect) and put the power of marketing metrics in your hands. With Catapult Media’s online tracking features, you can measure response to your marketing campaigns instantly.
Imagine being able to refine marketing efforts, change core offerings and adjust marketing messages to appeal to your highly targeted list of potential customers.
- Custom, web-based response mechanism
- Integrated reporting and tracking tools
- Automated redirects and email responses for follow-up
How PURL’s Can Work For You
Catapult Media will guide you in creating highly personalized direct mail pieces with distinctive PURLs, such as www.yourcompany.com/joesmith.
Each unique PURL will direct your customer to a micro-site established with your goals in mind. With a few simple questions you can collect key information that provides insight into the buying habits and needs of your customer while qualifying potential leads.
This process enables your sales force to use targeted information to close sales and promote your brand. Armed with valuable data on your target, future mailings can be even more personalized.
PURL’s should be integrated with every marketing campaign:
- Brochures
- Postcards
- E-blasts
- Letters
